ハーブティーと緑茶への関心の高まり

ハーブティーと緑茶の健康 benefitsに対する消費者の意識が、ティー市場の成長をさらに促進する可能性があります。消費者の可処分所得の増加、味や嗜好の変化、およびさまざまな市場プレーヤーによるティーへの追加の健康成分の導入が、市場の成長を促進する他の要因です。茶の容易な入手可能性は、アジア太平洋地域の緑茶市場の成長を促すことが期待されています。世界の緑茶生産は、黒茶よりも速いペースで成長すると予測されており、中国での成長を反映しています。ミレニアル世代は、茶の学校や茶道のトレーニングの促進、国内各地での茶博や茶イベントの開催により、茶の消費を増加させており、彼らのフラッグシップ製品となっています。世界中での消費の増加により、中国の緑茶の輸出は着実に成長を記録しています。ITC貿易によると、3 kg以下のパッケージの中国の緑茶輸出は、2017年の648.5百万ドルに対し、2020年には約734.1百万ドルの価値がありました。したがって、世界中での需要の増加は、今後数年間で市場をけん引する可能性があります。

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場力学

  • 4.1 市場概要

  • 4.2 市場の促進要因

  • 4.3 市場の抑制要因

  • 4.4 バリューチェーン分析

    • 4.4.1 バリューチェーン概要

    • 4.4.2 バリューチェーンにおける価格上昇

    • 4.4.3 バリューチェーン上の問題・課題

• 5 市場セグメンテーション

  • 5.1 タイプ

    • 5.1.1 紅茶

    • 5.1.2 緑茶

    • 5.1.3 スペシャルティーティーズ

    • 5.1.4 発酵茶

    • 5.1.5 その他のタイプ

  • 5.2 地理（生産量分析：数量、消費量分析：数量・金額、輸入量分析：数量・金額、輸出量分析：数量・金額、価格動向分析）

    • 5.2.1 北米

      • 5.2.1.1 米国
      • 5.2.1.2 カナダ

    • 5.2.2 ヨーロッパ

      • 5.2.2.1 ロシア
      • 5.2.2.2 ポーランド
      • 5.2.2.3 英国
      • 5.2.2.4 ドイツ
      • 5.2.2.5 アイルランド

    • 5.2.3 アジア太平洋

      • 5.2.3.1 中国
      • 5.2.3.2 インド
      • 5.2.3.3 カザフスタン
      • 5.2.3.4 スリランカ
      • 5.2.3.5 ベトナム
      • 5.2.3.6 日本
      • 5.2.3.7 インドネシア

    • 5.2.4 南米

      • 5.2.4.1 ブラジル
      • 5.2.4.2 アルゼンチン
      • 5.2.4.3 チリ

    • 5.2.5 中東・アフリカ

      • 5.2.5.1 サウジアラビア
      • 5.2.5.2 アラブ首長国連邦
      • 5.2.5.3 ナイジェリア
      • 5.2.5.4 南アフリカ
      • 5.2.5.5 ケニア
      • 5.2.5.6 トルコ

• 6 市場機会と今後の動向

• 7 Covid-19インパクト評価

The tea market is projected to register a CAGR of 4.5% during the forecast period (2022-2027).

The COVID-19 pandemic had a direct and unfavorable impact on the tea market globally. Global lockdowns to curb and contain the pandemic adversely affected the distribution channels. Value addition activities were affected due to disrupted distribution channels, which lowered the availability of end products in the market. The tea industry is a labor-intensive industry that has more labor involved in the process of growing and processing tea. The announcement of aggressive containments that coincided with the peak harvesting periods for quality tea leaves had affected the production of quality tea.

The tea market is characterized by the black tea segment holding a prominent share. However, the maximum growth is estimated for green and herbal/flavored tea due to the awareness of the health benefits associated with them. China is the largest producer of tea in the world, followed by India, Kenya, Sri Lanka, and others. Tea production is highly sensitive to changes in climatic conditions, as tea can only be produced in narrowly defined agro-ecological conditions. China ranks first in the global tea exports, representing approximately 31.8% of the global export of tea. China is also the leading green tea exporter.

Asia-Pacific was the largest geographic segment of the market studied. The robust economic growth in the countries has also created a large consumer base among middle-class groups with a preference for premium tea blends. Consumers are frequently enhancing their purchases from unpackaged tea to packed and bagged specialty varieties. Furthermore, the consumption of carbonated tea drinks is a new trend in the tea industry, which is further fuelling the growth of the tea market. Various tea manufacturing companies, such as Bigelow, have introduced several flavors of tea, ranging from fruity to herbal flavors, creating a diversified portfolio of tea products for customers.

Key Market Trends

Increasing Inclination Toward Herbal and Green Tea

Consumer awareness about the health benefits of herbal and green tea may further drive the growth of the tea market. The rise in disposable income of consumers, changes in taste and preferences, and the introduction of additional healthy ingredients in tea by different market players are the other factors that fuel the market growth. The easy availability of tea is expected to encourage the growth of the Asia-Pacific green tea market. World green tea production is expected to grow at a faster rate than black tea, reflecting the growth in China. The millennials are also increasing their tea consumption, led by the promotion of tea schools and tea art training and the staging of tea expos and tea events all over the country, making it a flagship product among millennials. Owing to the increased consumption across the world, China's export of green tea has been recording steady growth. According to the ITC Trade, China's green tea export of packages lesser than or equal to 3 kg packing was valued at around USD 734.1 million in 2020 compared to USD 648.5 million in 2017. Hence, the increasing demand around the world may drive the market over the years.

Asia-Pacific is Leading the Tea Market

Currently, the growth in tea consumption is being driven by rapid growth in per capita incomes, particularly in the developing countries of Asia-Pacific. A growing, increasingly urban young population segment entering the middle class is prepared to consume more and pay for premium tea products. Therefore, these changes have the potential to develop into stronger and longer trends. At present, Asia-Pacific has the largest market for tea consumption, with robust economic growth in a number of developing countries, such as China and India. This has created a large middle-class group, with a preference for premium tea blends and brands, often upgrading their purchases from unpackaged tea to packed and bagged specialty varieties.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Overview

  • 4.2 Market Drivers

  • 4.3 Market Restraints

  • 4.4 Value Chain Analysis

    • 4.4.1 Value Chain Overview

    • 4.4.2 Price Markups in the Value Chain

    • 4.4.3 Value Chain Issues and Challenges

• 5 MARKET SEGMENTATION

  • 5.1 Type

    • 5.1.1 Black Tea

    • 5.1.2 Green Tea

    • 5.1.3 Specialty Teas

    • 5.1.4 Fermented Tea

    • 5.1.5 Other Types

  • 5.2 Geography (Production Analysis in Volume, Consumption Analysis by Volume and Value, Import Analysis by Value and Volume, Export Analysis by Value and Volume, and Price Trend Analysis)

    • 5.2.1 North America

      • 5.2.1.1 United States
      • 5.2.1.2 Canada

    • 5.2.2 Europe

      • 5.2.2.1 Russia
      • 5.2.2.2 Poland
      • 5.2.2.3 United Kingdom
      • 5.2.2.4 Germany
      • 5.2.2.5 Ireland

    • 5.2.3 Asia-Pacific

      • 5.2.3.1 China
      • 5.2.3.2 India
      • 5.2.3.3 Kazakhstan
      • 5.2.3.4 Srilanka
      • 5.2.3.5 Vietnam
      • 5.2.3.6 Japan
      • 5.2.3.7 Indonesia

    • 5.2.4 South America

      • 5.2.4.1 Brazil
      • 5.2.4.2 Argentina
      • 5.2.4.3 Chile

    • 5.2.5 Middle-East and Africa

      • 5.2.5.1 Saudi Arabia
      • 5.2.5.2 United Arab Emirates
      • 5.2.5.3 Nigeria
      • 5.2.5.4 South Africa
      • 5.2.5.5 Kenya
      • 5.2.5.6 Turkey

• 6 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 7 ASSESSMENT OF THE IMPACT OF COVID-19 ON THE MARKET