パンデミックの初めに、各地域の政府によるロックダウンのため、消費者による栄養補助食品やその他のペットフード製品のパニック買いが見られました。世界市場のほとんどの消費者は、対面店舗へのいくつかの制限によって、ペット用栄養補助食品の買いだめを行い、電子商取引プラットフォームに切り替えることでCOVID-19パンデミックの発生に苦しんでいました。主要企業は、小売店から電子商取引プラットフォームへの焦点を移し、ウェブサイトの開発に対する投資を増加させました。

• 1 イントロダクション

  • 1.1 調査の前提条件と市場の定義

  • 1.2 本調査の範囲

• 2 調査手法

• 3 エグゼクティブサマリー

• 4 市場力学

  • 4.1 市場概要

  • 4.2 市場の促進要因

  • 4.3 市場の抑制要因

  • 4.4 ポーターのファイブフォース分析

    • 4.4.1 新規参入の脅威

    • 4.4.2 買い手・消費者の交渉力

    • 4.4.3 サプライヤーの交渉力

    • 4.4.4 代替品の脅威

    • 4.4.5 競合・競争状況の激しさ

• 5 市場セグメンテーション

  • 5.1 スペシャリティタイプ

    • 5.1.1 尿路系疾患

    • 5.1.2 糖尿病

    • 5.1.3 腎臓

    • 5.1.4 消化器系過敏症

    • 5.1.5 口腔ケア

    • 5.1.6 その他特殊なタイプ

  • 5.2 ペットタイプ

    • 5.2.1 犬

    • 5.2.2 キャット

    • 5.2.3 鳥

    • 5.2.4 その他のペットタイプ

  • 5.3 地域別

    • 5.3.1 北米

      • 5.3.1.1 米国
      • 5.3.1.2 カナダ
      • 5.3.1.3 メキシコ
      • 5.3.1.4 その他北米

    • 5.3.2 ヨーロッパ

      • 5.3.2.1 ドイツ
      • 5.3.2.2 英国
      • 5.3.2.3 フランス
      • 5.3.2.4 ロシア
      • 5.3.2.5 スペイン
      • 5.3.2.6 イタリア
      • 5.3.2.7 その他ヨーロッパ

    • 5.3.3 アジア太平洋

      • 5.3.3.1 中国
      • 5.3.3.2 日本
      • 5.3.3.3 インド
      • 5.3.3.4 オーストラリア
      • 5.3.3.5 その他アジア太平洋

    • 5.3.4 南米

      • 5.3.4.1 ブラジル
      • 5.3.4.2 アルゼンチン
      • 5.3.4.3 その他南米

    • 5.3.5 中東・アフリカ

      • 5.3.5.1 エジプト
      • 5.3.5.2 南アフリカ
      • 5.3.5.3 その他中東・アフリカ

• 6 競合情勢

  • 6.1 有力な戦略

  • 6.2 市場シェア分析

  • 6.3 企業プロファイル

    • 6.3.1 Mars Inc

    • 6.3.2 Hill's Pet Nutrition Inc

    • 6.3.3 Nestlé SA

    • 6.3.4 Nisshin Pet Food

    • 6.3.5 WellPet LLC

    • 6.3.6 Blue Buffalo Pet Products Inc

    • 6.3.7 iVet Professional Formulas

    • 6.3.8 Farmina Pet Foods

    • 6.3.9 Forza10 USA

    • 6.3.10 The Higgins Group Corp

• 7 市場機会と今後の動向

• 8 Covid-19インパクト評価

The pet dietary supplements market is projected to register a CAGR of 6.7% during the forecast period (2022-2027).

At the beginning of the pandemic, panic-buying of dietary supplements and other pet food products by consumers was noticed due to the lockdown issued by the government of every region. Most of the consumers in the global market struggled with the onset of the COVID-19 pandemic in terms of stockpiling pet dietary supplement products by switching to the e-commerce retail platforms after being compelled by several restrictions levied on the brick and mortar stores.​ Major players shifted their focus from retail stores to e-commerce platforms by increasing their investments in developing their websites.

Dietary supplements comprise animal foods that are specifically formulated to aid in the management of illnesses and diagnosed health disorders such as itchy skin, digestive issues, obesity, allergies, etc., in pets. Brand value enhancement in North America, Latin America, and the emerging countries of Asia-Pacific and the consumer awareness about premium products fuel the growth of this market. Multinational players are making significant investments in increasing product awareness to strengthen consumer preference through several channels. By animal type, the dog segment of the dietary supplement market is likely to witness the fastest growth over the forecast period. Dog owners' interest in purchasing healthy and nutritious foods for their pets drives the sales of different types of dog foods globally, leading to the launch of various dietary supplement products. The rising pet dog population worldwide, with the increasing health concerns of pet owners, leads to the increase in global dog dietary supplements during the forecast period.​

Key Market Trends

Pet Humanization to Influence the Purchase Decisions of Pet Dietary Supplement Products

Pet humanization received a lot of attention in mainstream media in recent years. It is essential to understand the impact of pet humanization on consumer pet food buying behavior. A study conducted by the American Pet Products Association(APPA) under the “National Pet Owners Survey 2018-19" reveals that more than 76.8 million households in the United States have one or more pets, with dogs being found in 39% of homes. As pets have increasingly become viewed as family members, pet owners are willing to increase their annual spending on pet dietary supplements. The information claimed by the US Bureau of Labor Statistics(BLS) Consumer Expenditure(CE) revealed that in 2018, the average household spending on pet food alone was USD 230.4, which signifies the importance of pets among the American population. Similarly, as revealed by FEDIAF in 2018, the per capita spending on pet food in Western Europe was USD 271.7. Thus, this consumer trend toward pet humanization coupled with rising health issues in pets is anticipated to create ample space for pet dietary supplements over the forecast period.

North America to Drive the Pet Dietary Supplements Market

The use of dietary supplements and nutraceuticals for pets and companion animals is booming in the US market, subjecting the United States to garner more than 75.0% of the North American dietary supplements market. According to the American Pet Product Association (APPA), the United States has 89.7 million pet dogs. Pet owners spend an average of USD 49.70 on a dog’s dental care annually. According to the National Pet Owners Survey in 2021, it was observed that around half of the Americans spent the same or more on the healthcare of their pets than they did for themselves. North America is responsible for 31.0% of pet food production worldwide, with the huge demand for pet care driving the American pet dietary supplements market.

Further, according to the American Veterinary Dental Society, more than 80% of dogs develop gum disease by the age of three, and over 70% of cats face the same problem at the same age. Additionally, diabetes is also one of the major diseases attacking pets in the country. The rise in awareness of pet health and the increase in veterinary health expenditure is expected to propel the market growth during the forecast period.

Competitive Landscape

The pet dietary supplements market is highly consolidated, with the top four market players accounting for almost 45% of the market, resulting in very stiff competition, especially for market entrants. Acquisitions and mergers are the major strategic activities adopted by these key players, strengthening market consolidation in the pet dietary supplements market. Companies are striving to increase brand awareness through marketing expenditures and campaigns. Major market players are building their brand equities through acquisitions, expansions, product innovations, and partnerships.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

• 1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition

  • 1.2 Scope of the Study

• 2 RESEARCH METHODOLOGY

• 3 EXECUTIVE SUMMARY

• 4 MARKET DYNAMICS

  • 4.1 Market Overview

  • 4.2 Market Drivers

  • 4.3 Market Restraints

  • 4.4 Porter's Five Forces Analysis

    • 4.4.1 Threat of New Entrants

    • 4.4.2 Bargaining Power of Buyers/Consumers

    • 4.4.3 Bargaining Power of Suppliers

    • 4.4.4 Threat of Substitute Products

    • 4.4.5 Intensity of Competitive Rivalry

• 5 MARKET SEGMENTATION

  • 5.1 Specialty Type

    • 5.1.1 Urinary Tract Disease

    • 5.1.2 Diabetes

    • 5.1.3 Renal

    • 5.1.4 Digestive Sensitivity

    • 5.1.5 Oral Care

    • 5.1.6 Other Specialty Types

  • 5.2 Pet Type

    • 5.2.1 Dog

    • 5.2.2 Cat

    • 5.2.3 Bird

    • 5.2.4 Other Pet Types

  • 5.3 Geography

    • 5.3.1 North America

      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Mexico
      • 5.3.1.4 Rest of North America

    • 5.3.2 Europe

      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Russia
      • 5.3.2.5 Spain
      • 5.3.2.6 Italy
      • 5.3.2.7 Rest of Europe

    • 5.3.3 Asia-Pacific

      • 5.3.3.1 China
      • 5.3.3.2 Japan
      • 5.3.3.3 India
      • 5.3.3.4 Australia
      • 5.3.3.5 Rest of Asia-Pacific

    • 5.3.4 South America

      • 5.3.4.1 Brazil
      • 5.3.4.2 Argentina
      • 5.3.4.3 Rest of South America

    • 5.3.5 Middle-East and Africa

      • 5.3.5.1 Egypt
      • 5.3.5.2 South Africa
      • 5.3.5.3 Rest of Middle-East and Africa

• 6 COMPETITIVE LANDSCAPE

  • 6.1 Most Adopted Strategies

  • 6.2 Market Share Analysis

  • 6.3 Company Profiles

    • 6.3.1 Mars Inc

    • 6.3.2 Hill's Pet Nutrition Inc

    • 6.3.3 Nestlé SA

    • 6.3.4 Nisshin Pet Food

    • 6.3.5 WellPet LLC

    • 6.3.6 Blue Buffalo Pet Products Inc

    • 6.3.7 iVet Professional Formulas

    • 6.3.8 Farmina Pet Foods

    • 6.3.9 Forza10 USA

    • 6.3.10 The Higgins Group Corp

• 7 MARKET OPPORTUNITIES AND FUTURE TRENDS

• 8 AN ASSESSMENT OF THE COVID-19 IMPACT ON THE MARKET