全体要約
北米は、アドテック市場で最大の市場規模を持ち、デジタル広告が現代のマーケティング戦略に欠かせない存在となっています。デジタル広告には、ウェブサイトやソーシャルメディアを活用して商品やブランドをプロモートする手法が含まれ、アドテックツールが活用されています。特に、米国とカナダでは、GDPRやCCPAなどの規制が導入され、データ収集と取り扱いの透明性が求められています。主要企業には、Meta、Google、Amazon、Adobeなどが含まれます。
関連する質問
579.4 billion USD (2023)
14.5% (2023-2030)
Meta, Google, Amazon, Adobe, Yahoo, Zeta, Microsoft, Celtra, Basis Technologies, Luna, NextRoll, Quantcast, Criteo, Affle, InMobi, Demandbase, The Trade Desk, Adform, Equativ, Tremor International, Innovid, Mediaocean, DoubleVerify, Magnite, Copy.ai, Nickelytics, C Wire, Cavai, Titan Digital, Glimpse Protocol, StackAdapt, Cosmose AI, Vidsy, Linkby
スマートフォンの普及によるモバイル最適化とアプリ内広告の増加, データに基づくマーケティング戦略への需要の高まり, 音声ストリーミングやポッドキャスト広告の人気の高まり
概要
インターフェースの方式によって、モバイルAdTechソフトウェアは予測期間中により大きな市場規模を登録する見込みです。
ソリューションセグメントは、インターフェースのモード別にデスクトップAdtechソフトウェアとモバイルAdtechソフトウェアを含みます。広告主は、アプリ、モバイルウェブサイト、ソーシャルメディアプラットフォームにシームレスに統合された、応答性が高く魅力的なモバイル広告の作成に焦点を当てています。モバイルAdTechの進展には、インタラクティブ広告や動画広告といった革新的な広告フォーマット、そしてハイパーローカライズされたコンテンツを提供するための位置情報に基づくターゲティングが含まれます。モバイルAdTechソリューションは、進化するデジタル環境に適応し、技術を受け入れ、プライバシーおよびコンプライアンス規制を遵守しながら、ユーザーエンゲージメントを向上させています。
広告媒体別では、デジタル広告セグメントが予測期間中に最も高い成長率を示すと予想されています。
デジタル広告は、AdTech市場において現代のマーケティング戦略に不可欠なものとなっています。これは、ウェブサイト、ソーシャルメディア、検索エンジン、モバイルアプリなどのデジタルチャネルを利用して、製品、サービス、またはブランドを促進することを含みます。デジタル広告においては、特定のオーディエンスに到達するために、広告キャンペーンを作成、ターゲティング、配信、最適化するためにAdTechツールやプラットフォームが使用されます。インターネットとモバイルデバイスの広範な普及により、デジタル広告の環境が広がり、大規模で多様なオンラインオーディエンスへのアクセスが可能になっています。
北米は予測期間中に最大の市場規模を目撃するでしょう。
北米は、広告およびマーケティング分野の状況を形作るさまざまな要因によって、AdTech市場において重要な技術成長を遂げています。従来の広告からデジタル広告への移行が進む中、企業は予算をオンラインチャネルにますます振り向けており、これが市場の成長にも寄与しています。データプライバシーに関する懸念を受けて、米国とカナダはGDPRやCCPAなどの規制を導入し、AdTech企業がユーザーデータを収集・扱う方法に影響を与えており、業界におけるコンプライアンスと透明性の重要性が強調されています。
プライマリーの内訳
AdTech市場で活動している主要な組織の最高経営責任者（CEO）、イノベーションおよび技術ディレクター、システムインテグレーター、そして幹部と深層インタビューを実施しました。
会社別：ティアI：38%、ティアII：50%、ティアIII：12%
役職別：Cクラスエグゼクティブ：35%、Dクラスエグゼクティブ：40%、マネージャー：25%
地域別: 北米: 40%、ヨーロッパ: 30%、アジア太平洋: 20%、中東およびアフリカ: 5%、ラテンアメリカ: 5%
レポートには、AdTechソリューションを提供する主要なプレーヤーの研究が含まれています。AdTech市場における主要なベンダーを紹介しています。AdTech市場の主要プレーヤーには、Meta（米国）、Google（米国）、Amazon（米国）、Adobe（米国）、Yahoo（米国）、Zeta（米国）、Microsoft（米国）、Celtra（米国）、Basis Technologies（米国）、Luna（米国）、NextRoll（米国）、Quantcast（米国）、Criteo（フランス）、Affle（インド）、InMobi（インド）、Demandbase（米国）、The Trade Desk（米国）、Adform（デンマーク）、Equativ（フランス）、Tremor International（イスラエル）、Innovid（米国）、Mediaocean（米国）、DoubleVerify（米国）、Magnite（米国）、Copy.ai（米国）、Nickelytics（米国）、C Wire（スイス）、Cavai（ノルウェー）、Titan Digital（米国）、Glimpse Protocol（英国）、StackAdapt（カナダ）、Cosmose AI（シンガポール）、Vidsy（英国）、Linkby（オーストラリア）が含まれています。
調査範囲
AdTech市場の研究は、広範な二次情報源、ディレクトリ、ジャーナル、および有料データベースを含んでいます。一次情報源は主に、コアおよび関連産業の業界専門家、選ばれたAdTech提供者、第三者サービス提供者、コンサルティングサービス提供者、エンドユーザー、その他の商業企業から構成されていました。市場の見通しを評価するために、主要業界参加者や専門家を含むさまざまな一次回答者との詳細なインタビューが行われ、重要な定性的および定量的情報が取得され、確認されました。
レポート購入の主な利点
このレポートは、市場のリーダーや新規参入者に対して、全体のAdTech市場およびそのサブセグメントの収益数値の最も近い近似値に関する情報を提供します。これにより、ステークホルダーは競争環境を理解し、自社のビジネスをより適切にポジショニングし、適切な市場進出戦略を計画するための洞察を得ることができます。また、ステークホルダーが市場の動向を理解し、主要な市場ドライバー、制約、課題、および機会に関する情報を提供します。
報告書は以下のポイントに関する洞察を提供します：
• 主な推進要因の分析（モバイル最適化とアプリ内広告のためのスマートフォンの普及、データに基づくマーケティング戦略の需要増加、広告のためのオーディオストリーミングとポッドキャストの人気の高まり）、制約要因（厳しいプライバシー規制とセキュリティの懸念、不正確なデータの品質と精度）、機会（ハイパーパーソナライズされたユーザーエクスペリエンスのためのAIとML技術の活用、音声アクティブ広告とコンバージョナル広告への注目、よりインタラクティブで没入感のある広告体験のためのARおよびVR技術の広範な採用）、および課題（広告ブロック回避ソリューションの存在と標準化された視認性指標の欠如）。
・製品開発/イノベーション：AdTech市場における今後のテクノロジー、研究開発活動、新製品およびサービスの発売に関する詳細な洞察
• 市場開発：収益性の高い市場に関する包括的な情報 - レポートはさまざまな地域にわたるAdTech市場を分析しています。
• 市場の多様化: AdTech市場における新製品やサービス、未開拓の地域、最近の開発、投資に関する詳細情報
• 競争評価：Meta（米国）、Google（米国）、Amazon（米国）、Adobe（米国）、Yahoo（米国）、Zeta（米国）などの主要プレイヤーの市場シェア、成長戦略、サービス提供の詳細な評価を行います。このレポートは、利害関係者がAdTech市場の動向を理解し、市場の主要なドライバー、制約、課題、機会に関する情報を提供します。
※以下の目次にて、具体的なレポートの構成をご覧頂けます。ご購入、無料サンプルご請求、その他お問い合わせは、ページ上のボタンよりお進みください。
目次
1 イントロダクション 40
1.1 調査の目的 40
1.2 市場の定義 40
1.3 調査範囲 41
1.3.1 市場セグメンテーション 41
1.3.2 包含・除外事項 42
1.3.3 対象地域 43
1.4 対象年 43
1.5 通貨 44
1.6 ステークホルダー 44
2 調査手法 45
2.1 リサーチデータ 45
2.1.1 二次データ 46
2.1.2 一次データ 46
- 2.1.2.1 一次インタビュー内訳 47
- 2.1.2.2 業界についての主な考察 47
2.2 データのトライアンギュレーション 48
2.3 市場規模予測 49
2.3.1 トップダウンアプローチ 49
2.3.2 ボトムアップアプローチ 50
2.4 市場予測 53
2.5 調査の前提 54
2.6 限界とリスクアセスメント 55
2.7 リセッション時のインパクト 56
3 エグゼクティブサマリー 58
4 更なる考察 64
4.1 アドテック市場プレイヤーにとって魅力的な事業機会 64
4.2 景気後退がアドテック市場に与える影響 65
4.3 アドテック市場：上位3つの広告タイプ 65
4.4 北米：アドテック市場、オファリングおよび主要バーティカル別 66
4.5 アドテックの市場、地域別 66
5 市場概要・業界トレンド 67
5.1 イントロダクション 67
5.2 市場力学 67
5.2.1 促進要因 68
- 5.2.1.1 データに基づいたマーケティング戦略への需要の高まり 68
- 5.2.1.2 オーディオ・ストリーミングとポッドキャストの広告への人気の高まり 69
- 5.2.1.3 スマートフォンの普及によるモバイル最適化とアプリ内広告の拡大 69
5.2.2 抑制要因 69
- 5.2.2.1 厳しいプライバシー規制とセキュリティへの懸念 69
- 5.2.2.2 不正確なデータの品質と正確性 70
5.2.3 市場機会 70
5.2.4 課題 71
- 5.2.4.1 広告ブロック回避ソリューションの存在 71
- 5.2.4.2 標準化されたビューアビリティ指標の欠如 71
5.3 ケーススタディ 72
5.4 規制や関税の概観 78
5.4.1 規制当局、政府機関、その他組織 78
- 5.4.1.1 北米 78
- 5.4.1.2 ヨーロッパ 79
- 5.4.1.3 アジア太平洋 80
- 5.4.1.4 中東・アフリカ 81
- 5.4.1.5 ラテンアメリカ 81
5.5 アドテック市場アーキテクチャ 82
5.6 エコシステム分析 83
5.7 特許分析 85
5.7.1 調査手法 85
5.7.2 特許出願（文書タイプ別 86
5.7.3 イノベーション・特許 86
- 5.7.3.1 上位の候補 87
5.8 サプライチェーン分析 93
5.9 アドテック市場の今後の方向性 94
5.9.1 2030年までのアドテック市場の技術ロードマップ 94
5.10 価格分析 97
5.10.1 主要プレイヤーの平均販売価格トレンド、オファリング別 97
5.10.2 アドテックベンダー別の指標価格分析 98
5.11 アドテック市場の歴史 99
5.12 バイヤー/カスタマーに影響を与えるトレンド/ディスラプション 100
5.13 ポーターのファイブフォース分析 101
5.13.1 新規参入の脅威 101
5.13.2 代替品の脅威 102
5.13.3 サプライヤーの交渉力 102
5.13.4 買い手の交渉力 102
5.13.5 競合・競争状況の激しさ 102
5.14 主な会議とイベント 103
5.15 主なステークホルダーと購入基準 103
5.15.1 購買プロセスにおける主要ステークホルダー 103
5.15.2 購買基準 104
5.16 技術分析 105
5.16.1 キーテクノロジー 105
- 5.16.1.1 人工知能と機械学習（AIとML） 105
- 5.16.1.2 ビッグデータ 105
- 5.16.1.3 拡張現実（AR）と仮想現実（VR） 106
- 5.16.1.4 ブロックチェーン 106
5.16.2 アディショナルテクノロジー 106
- 5.16.2.1 IOT 106
- 5.16.2.2 広告配信 107
- 5.16.2.3 ウェブアナリティクス 107
- 5.16.2.4 マーケティングオートメーション 107
5.17 ビジネスモデル分析 108
5.17.1 供給サイド 108
5.17.2 需要サイド 108
6 アドテックの市場、オファリング別 109
6.1 イントロダクション 110
6.1.1 オファリング：アドテック市場のドライバー 110
6.2 ソリューション 111
6.2.1 デマンドサイドプラットフォーム（DSP） 113
- 6.2.1.1 データ重視の広告戦略が成長を後押し 113
6.2.2 サプライサイド・プラットフォーム（SSP） 114
- 6.2.2.1 動画広告の人気上昇でSSPの需要が高まる 114
6.2.3 ADネットワーク 115
6.2.4 データ・マネジメント・プラットフォーム（DMP） 116
- 6.2.4.1 成長を後押しするクロスデバイス・ターゲティング能力の開発に注力 116
6.2.5 エージェンシー・トレーディング・デスク（atds） 117
6.2.6 AD Exchangeプラットフォーム 118
- 6.2.6.1 複数の広告交換プラットフォームの進歩が成長を促進 118
6.2.7 ADクリエイティブ＆プロダクション・ツール 119
6.2.8 ADアナリティクスとアトリビューション・プラットフォーム 120
6.2.9 ADの検証とブランドの安全性 121
6.2.10 その他ソリューション 122
6.3 サービス 123
6.3.1 プロフェッショナルサービス 125
- 6.3.1.1 トレーニング＆コンサルティング 126
- 6.3.1.2 システムの統合と導入 127
- 6.3.1.3 サポート・メンテナンス 128
6.3.2 マネージドサービス 129
6.4 アドテックソリューションの市場、展開モード別 130
6.4.1 クラウド 132
6.4.2 オンプレミス 133
6.5 アドテック・ソリューション市場：インターフェース・モード別 134
6.5.1 デスクトップ 135
- 6.5.1.1 正確な広告ターゲティングと効率的な広告配置で市場を加速 135
6.5.2 モバイル 136
7 アドテックの市場、広告タイプ別 137
7.1 イントロダクション 138
7.1.1 広告タイプ：アドテック市場のドライバー 138
7.2 プログラマティック広告 139
7.3 サーチ広告 140
7.4 ディスプレイ広告 141
7.5 モバイル広告 142
7.5.1 モバイルインターネット利用の増加がモバイル広告の人気を牽引 142
7.6 電子メール広告 143
7.7 ネイティブ広告 144
7.8 その他の広告タイプ 145
8 アドテック市場：広告媒体別 147
8.1 イントロダクション 148
8.1.1 広告メディアアドテック市場の促進要因 148
8.2 テレビ広告 149
8.3 ラジオ広告 150
8.3.1 デジタルオーディオプラットフォームの台頭が市場拡大を促す 150
8.4 プリント広告 151
8.4.1 雑誌 152
8.4.2 新聞 153
8.5 屋外広告 153
8.5.1 公共サイン 154
- 8.5.1.1 公共サインは、広告主が幅広いオーディエンスにメッセージを伝えるのに役立つ 154
8.5.2 ビルボード 154
8.5.3 ポスター 155
8.6 デジタル広告 155
8.6.1 ディスプレイ広告とモバイル広告 156
8.6.2 検索エンジン広告 156
8.6.3 ソーシャルメディア広告 157
9 アドテックの市場、バーティカル別 158
9.1 イントロダクション 159
9.1.1 バーティカル：アドテック市場のドライバー 159
9.2 銀行・保険・金融サービス 161
9.3 メディア・エンターテインメント 162
9.3.1 消費者によるOTTプラットフォームの導入が成長を促進 162
9.4 小売・eコマース 163
9.5 ヘルスケア＆ライフサイエンス 164
9.6 トラベル＆ホスピタリティ 165
9.7 製造 166
9.8 通信 167
9.9 運輸・物流 168
9.10 食品・飲料 169
9.11 その他のバーティカル 170
10 アドテックの市場、地域別 172
10.1 イントロダクション 173
10.2 北米 174
10.2.1 北米：アドテック市場のドライバー 174
10.2.2 北米：リセッション時のインパクト 175
10.2.3 米国 182
10.2.4 カナダ 182
10.3 ヨーロッパ 183
10.3.1 ヨーロッパ：アドテック市場のドライバー 183
10.3.2 ヨーロッパ：リセッション時のインパクト 183
10.3.3 英国 190
- 10.3.3.1 持続可能で倫理的な広告手法の採用による成長の促進 190
10.3.4 ドイツ 191
10.3.5 フランス 191
10.3.6 スペイン 191
10.3.7 イタリア 192
10.3.8 その他ヨーロッパ 192
10.4 アジア太平洋 193
10.4.1 アジア太平洋：アドテック市場のドライバー 193
10.4.2 アジア太平洋：リセッション時のインパクト 193
10.4.3 中国 202
- 10.4.3.1 市場を活性化する技術革新に対する政府の強力な政策 202
10.4.4 日本 202
- 10.4.4.1 質の高いコンテンツと美学を重視し、市場を牽引 202
10.4.5 インド 202
10.4.6 韓国 203
10.4.7 オーストラリア・ニュージーランド 203
10.4.8 GCC地域 203
10.4.9 その他アジア太平洋 204
10.5 中東・アフリカ 204
10.5.1 中東・アフリカ：アドテック市場のドライバー 204
10.5.2 中東・アフリカ：リセッション時のインパクト 205
10.5.3 アラブ首長国連邦 211
- 10.5.3.1 最先端の広告テクノロジーの導入に注力し、成長を牽引 211
10.5.4 サウジアラビア 212
10.5.5 カタール 212
10.5.6 南アフリカ 212
10.5.7 その他の中東・アフリカ 212
10.6 ラテンアメリカ 213
10.6.1 ラテンアメリカ：アドテック市場のドライバー 213
10.6.2 ラテンアメリカ：リセッション時のインパクト 213
10.6.3 ブラジル 220
10.6.4 メキシコ 221
- 10.6.4.1 市場拡大を促す技術開発に対する政府の強力なイニシアチブ 221
10.6.5 アルゼンチン 221
- 10.6.5.1 デジタル広告の拡大が市場成長を促進 221
10.6.6 その他ラテンアメリカ 221
11 競合情勢 222
11.1 概要 222
11.2 主要プレイヤーの戦略 222
11.3 収益分析 225
11.3.1 事業別収益分析 225
11.4 市場シェア分析 226
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS IN ADTECH MARKET 227
11.5.1 トレンドのアドテック製品の比較分析 227
11.6 主要企業評価マトリックス、2022年 230
11.6.1 STARS 230
11.6.2 EMERGING LEADERS 230
11.6.3 PERVASIVE PLAYERS 230
11.6.4 PARTICIPANTS 230
11.6.5 企業フットプリント 232
11.7 スタートアップ/中小企業評価マトリックス 233
11.7.1 PROGRESSIVE COMPANIES 233
11.7.2 RESPONSIVE COMPANIES 233
11.7.3 DYNAMIC COMPANIES 233
11.7.4 STARTING BLOCKS 234
11.7.5 競合ベンチマーキング 235
11.8 VALUATION AND FINANCIAL METRICS OF KEY ADTECH VENDORS 236
11.9 COMPETITIVE SCENARIO AND TRENDS 237
11.9.1 製品の発売・強化 237
11.9.2 ディール 239
12 企業プロファイル 242
12.1 イントロダクション 242
12.2 主要企業 242
12.2.1 META 242
12.2.2 GOOGLE 247
12.2.3 AMAZON 251
12.2.4 ADOBE 256
12.2.5 YAHOO 260
12.2.6 ZETA 264
12.3 その他の企業 267
12.3.1 MICROSOFT 267
12.3.2 CELTRA 267
12.3.3 BASIS TECHNOLOGIES 268
12.3.4 LUNA 268
12.3.5 NEXTROLL 269
12.3.6 QUANTCAST 269
12.3.7 CRITEO 270
12.3.8 AFFLE 270
12.3.9 INMOBI 271
12.3.10 DEMANDBASE 271
12.3.11 THE TRADE DESK 272
12.3.12 ADFORM 272
12.3.13 EQUATIV 273
12.3.14 ILLUMIN 273
12.3.15 TREMOR INTERNATIONAL 274
12.3.16 INNOVID 274
12.3.17 MEDIAOCEAN 275
12.3.18 DOUBLEVERIFY 275
12.3.19 MAGNITE 276
12.4 スタートアップ / 中小企業 276
12.4.1 COPY.AI 276
12.4.2 NICKELYTICS 277
12.4.3 C WIRE 277
12.4.4 CAVAI 278
12.4.5 TITAN DIGITAL 278
12.4.6 GLIMPSE PROTOCOL 279
12.4.7 STACKADAPT 279
12.4.8 COSMOSE AI 280
12.4.9 VIDSY 280
12.4.10 LINKBY 281
13 関連市場 282
13.1 イントロダクション 282
13.2 アプリ解析市場 282
13.2.1 市場の定義 282
13.2.2 市場概要 282
- 13.2.2.1 アプリ解析の市場、オファリング別 283
- 13.2.2.2 アプリ解析の市場、タイプ別 283
- 13.2.2.3 アプリ解析の市場、バーティカル別 284
- 13.2.2.4 アプリ解析の市場、地域別 285
13.3 モバイルアプリとウェブ分析市場 286
13.3.1 市場の定義 286
13.3.2 市場概要 286
- 13.3.2.1 モバイルアプリ・ウェブ分析市場（コンポーネント別） 287
- 13.3.2.2 モバイルアプリ・ウェブ分析市場（組織規模別） 287
- 13.3.2.3 モバイルアプリ・ウェブ分析市場（展開モード別） 288
- 13.3.2.4 モバイルアプリ・ウェブ分析市場（アプリケーション別） 289
- 13.3.2.5 モバイルアプリ・ウェブ分析市場（地域別） 290
14 付録 292
14.1 ディスカッションガイド 292
14.2 ナレッジストア 298
14.3 カスタマイズオプション 300
14.4 関連レポート 300
14.5 執筆者の詳細 301
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Description
Table of Contents
1 INTRODUCTION 40
1.1 STUDY OBJECTIVES 40
1.2 MARKET DEFINITION 40
1.3 STUDY SCOPE 41
1.3.1 MARKET SEGMENTATION 41
1.3.2 INCLUSIONS AND EXCLUSIONS 42
1.3.3 REGIONS COVERED 43
1.4 YEARS CONSIDERED 43
1.5 CURRENCY CONSIDERED 44
1.6 STAKEHOLDERS 44
2 RESEARCH METHODOLOGY 45
2.1 RESEARCH DATA 45
2.1.1 SECONDARY DATA 46
2.1.2 PRIMARY DATA 46
- 2.1.2.1 Breakdown of primary interviews 47
- 2.1.2.2 Key industry insights 47
2.2 DATA TRIANGULATION 48
2.3 MARKET SIZE ESTIMATION 49
2.3.1 TOP-DOWN APPROACH 49
2.3.2 BOTTOM-UP APPROACH 50
2.4 MARKET FORECAST 53
2.5 RESEARCH ASSUMPTIONS 54
2.6 LIMITATIONS AND RISK ASSESSMENT 55
2.7 RECESSION IMPACT 56
3 EXECUTIVE SUMMARY 58
4 PREMIUM INSIGHTS 64
4.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN ADTECH MARKET 64
4.2 IMPACT OF RECESSION ON ADTECH MARKET 65
4.3 ADTECH MARKET: TOP THREE ADVERTISING TYPES 65
4.4 NORTH AMERICA: ADTECH MARKET, BY OFFERING AND KEY VERTICAL 66
4.5 ADTECH MARKET, BY REGION 66
5 MARKET OVERVIEW AND INDUSTRY TRENDS 67
5.1 INTRODUCTION 67
5.2 MARKET DYNAMICS 67
5.2.1 DRIVERS 68
- 5.2.1.1 Increasing demand for data-informed marketing strategies 68
- 5.2.1.2 Growing popularity of audio streaming and podcasts for advertising 69
- 5.2.1.3 Proliferation of smartphones for greater mobile optimization and in-app advertising 69
5.2.2 RESTRAINTS 69
- 5.2.2.1 Stringent privacy regulations and security concerns 69
- 5.2.2.2 Inaccurate data quality and accuracy 70
5.2.3 OPPORTUNITIES 70
- 5.2.3.1 Rapid adoption of AI and ML technologies for hyper-personalized user experience 70
- 5.2.3.2 Focus on voice-activated ads and conversational advertising 70
- 5.2.3.3 Widespread adoption of AR and VR technologies for more interactive and immersive ad experiences 71
5.2.4 CHALLENGES 71
- 5.2.4.1 Presence of ad-blocking bypass solutions 71
- 5.2.4.2 Lack of standardized viewability metrics 71
5.3 CASE STUDIES 72
5.3.1 UNITED TRUCK DRIVING SCHOOL IMPLEMENTED TITAN DIGITAL’S SERVICES TO CONTROL ITS ADVERTISING BUDGET 72
5.3.2 TITAN DIGITAL’S TEAM DEVELOPED 3-STEP PLAN TO HELP WHS BECOME MORE COMPETITIVE 72
5.3.3 CANVAS WORLDWIDE IMPLEMENTED INNOVID'S SOLUTIONS TO SAVE TIME AND REDUCE RISK OF HUMAN ERROR 73
5.3.4 DRIVES LIFT-IN TUNE-UP WORKED WITH TREMOR VIDEO’S TR.LY CREATIVE STUDIO TO DRIVE MOST INCREMENTAL TUNE-IN AT LOWEST COST PER TUNE-IN 73
5.3.5 FAN CONTROLLED FOOTBALL PARTNERED WITH EQUATIV TO MANAGE AND INCREASE AD INVENTORY 74
5.3.6 AMNET FRANCE DEPLOYED EQUATIV’S SOLUTIONS TO DELIVER BEST-PERFORMING VIDEO INVENTORY ACROSS FOUR TARGETED MARKETS 74
5.3.7 RAZER PARTNERED WITH EQUATIV TO REACH GAMERS WITH EFFECTIVE ADVERTISING 75
5.3.8 DSP ASSET MANAGERS PARTNERED WITH PURETECH DIGITAL AND INMOBI TO LEVERAGE ITS AWARENESS AMPLIFICATION EFFORTS 75
5.3.9 SALAM PARTNERED WITH INMOBI TO DEVELOP INNOVATIVE RICH MEDIA CREATIVE WITH FINGERPRINT SENSOR UNLOCK TO COMPLEMENT STANDARD BANNERS 76
5.3.10 STARBUCKS AND ARLA FOODS USED QUANTCAST’S CTV ADVERTISING PLATFORM TO REACH THEIR CORE AUDIENCE AND OPTIMIZE CAMPAIGNS IN REAL-TIME 76
5.3.11 SKY AND MEDIACOM PARTNERED WITH QUANTCAST TO ACTIVATE COOKIELESS INVENTORY AND REACH INACCESSIBLE CONSUMERS 77
5.4 TARIFF AND REGULATORY LANDSCAPE 78
5.4.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 78
- 5.4.1.1 North America 78
- 5.4.1.2 Europe 79
- 5.4.1.3 Asia Pacific 80
- 5.4.1.4 Middle East & Africa 81
- 5.4.1.5 Latin America 81
5.5 ADTECH MARKET ARCHITECTURE 82
5.6 ECOSYSTEM ANALYSIS 83
5.7 PATENT ANALYSIS 85
5.7.1 METHODOLOGY 85
5.7.2 PATENTS FILED, BY DOCUMENT TYPE 86
5.7.3 INNOVATION AND PATENT APPLICATIONS 86
- 5.7.3.1 Top applicants 87
5.8 SUPPLY CHAIN ANALYSIS 93
5.9 FUTURE DIRECTION OF ADTECH MARKET LANDSCAPE 94
5.9.1 TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030 94
5.10 PRICING ANALYSIS 97
5.10.1 AVERAGE SELLING PRICE TRENDS OF KEY PLAYERS, BY OFFERING 97
5.10.2 INDICATIVE PRICING ANALYSIS, BY ADTECH VENDOR 98
5.11 BRIEF HISTORY OF ADTECH MARKET 99
5.12 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS 100
5.13 PORTER’S FIVE FORCES ANALYSIS 101
5.13.1 THREAT OF NEW ENTRANTS 101
5.13.2 THREAT OF SUBSTITUTES 102
5.13.3 BARGAINING POWER OF SUPPLIERS 102
5.13.4 BARGAINING POWER OF BUYERS 102
5.13.5 INTENSITY OF COMPETITIVE RIVALRY 102
5.14 KEY CONFERENCES AND EVENTS 103
5.15 KEY STAKEHOLDERS AND BUYING CRITERIA 103
5.15.1 KEY STAKEHOLDERS IN BUYING PROCESS 103
5.15.2 BUYING CRITERIA 104
5.16 TECHNOLOGY ANALYSIS 105
5.16.1 KEY TECHNOLOGIES 105
- 5.16.1.1 Artificial intelligence and machine learning (AI and ML) 105
- 5.16.1.2 Big data 105
- 5.16.1.3 Augmented reality (AR) and virtual reality (VR) 106
- 5.16.1.4 Blockchain 106
5.16.2 ADJACENT TECHNOLOGIES 106
- 5.16.2.1 IoT 106
- 5.16.2.2 Ad serving 107
- 5.16.2.3 Web analytics 107
- 5.16.2.4 Marketing automation 107
5.17 BUSINESS MODEL ANALYSIS 108
5.17.1 SUPPLY SIDE 108
5.17.2 DEMAND SIDE 108
6 ADTECH MARKET, BY OFFERING 109
6.1 INTRODUCTION 110
6.1.1 OFFERINGS: ADTECH MARKET DRIVERS 110
6.2 SOLUTIONS 111
6.2.1 DEMAND-SIDE PLATFORMS (DSPS) 113
- 6.2.1.1 Increasing emphasis on data-driven advertising strategies to propel growth 113
6.2.2 SUPPLY-SIDE PLATFORMS (SSPS) 114
- 6.2.2.1 Rising popularity of video advertising to drive demand for SSPs 114
6.2.3 AD NETWORKS 115
- 6.2.3.1 Need to facilitate efficient distribution of advertisements across digital platforms to drive market 115
6.2.4 DATA MANAGEMENT PLATFORMS (DMPS) 116
- 6.2.4.1 Focus on developing cross-device targeting capabilities to boost growth 116
6.2.5 AGENCY TRADING DESKS (ATDS) 117
- 6.2.5.1 Emergence of new programmatic advertising for flexible and controlled solutions to drive market 117
6.2.6 AD EXCHANGE PLATFORMS 118
- 6.2.6.1 Rising advancements in multiple ad exchanging platforms to fuel growth 118
6.2.7 AD CREATIVE AND PRODUCTION TOOLS 119
- 6.2.7.1 Focus on creating more effective and engaging ads to boost demand for ad creative and production tools 119
6.2.8 AD ANALYTICS AND ATTRIBUTION PLATFORMS 120
- 6.2.8.1 Demand for leveraging advanced targeting options, such as geofencing and contextual advertising, to bolster growth 120
6.2.9 AD VERIFICATION AND BRAND SAFETY 121
- 6.2.9.1 Use of ML and NLP to improve ad targeting within appropriate contexts to encourage market expansion 121
6.2.10 OTHER SOLUTIONS 122
6.3 SERVICES 123
6.3.1 PROFESSIONAL SERVICES 125
- 6.3.1.1 Training & consulting 126
- 6.3.1.1.1 Strong emphasis on empowering organizations to implement and optimize AdTech solutions to boost growth 126
- 6.3.1.2 System integration & implementation 127
- 6.3.1.2.1 Rising complexity of modern AdTech ecosystem to drive demand for system integration & implementation services 127
- 6.3.1.3 Support & maintenance 128
- 6.3.1.3.1 Need to minimize downtime and technical issues and provide problem resolution to fuel growth 128
- 6.3.1.1 Training & consulting 126
6.3.2 MANAGED SERVICES 129
- 6.3.2.1 Need for businesses to efficiently navigate complexities of digital advertising to drive popularity of managed services 129
6.4 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE 130
6.4.1 CLOUD 132
- 6.4.1.1 Strong emphasis on protecting user data and ensuring compliance to bolster growth 132
6.4.2 ON-PREMISES 133
- 6.4.2.1 Focus on providing direct control over configurations and data-handling practices to drive growth 133
6.5 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE 134
6.5.1 DESKTOP 135
- 6.5.1.1 Precise ad targeting and efficient ad placements to accelerate market 135
6.5.2 MOBILE 136
- 6.5.2.1 Demand for responsive and engaging mobile ads that seamlessly integrate into apps to boost market 136
7 ADTECH MARKET, BY ADVERTISING TYPE 137
7.1 INTRODUCTION 138
7.1.1 ADVERTISING TYPES: ADTECH MARKET DRIVERS 138
7.2 PROGRAMMATIC ADVERTISING 139
7.2.1 EMPHASIS ON AUTOMATING TASKS INVOLVED IN BUYING AND SELLING AD SPACE TO BOLSTER GROWTH 139
7.3 SEARCH ADVERTISING 140
7.3.1 HIGH TARGETING OF AD USERS’ SEARCH FOR SPECIFIC PRODUCTS OR SERVICES TO DRIVE GROWTH 140
7.4 DISPLAY ADVERTISING 141
7.4.1 DEMAND FOR IMMERSIVE AND INTERACTIVE USER EXPERIENCE TO DRIVE DEMAND FOR DISPLAY ADVERTISING 141
7.5 MOBILE ADVERTISING 142
7.5.1 INCREASED MOBILE INTERNET USAGE TO DRIVE POPULARITY OF MOBILE ADVERTISING 142
7.6 EMAIL ADVERTISING 143
7.6.1 NEED FOR LEVERAGING DATA ANALYTICS AND AI TO CREATE HIGHLY TAILORED EMAIL CAMPAIGNS TO BOOST GROWTH 143
7.7 NATIVE ADVERTISING 144
7.7.1 FOCUS ON PROVIDING ADVERTISERS WITH BETTER INSIGHTS INTO THEIR CAMPAIGN PERFORMANCE TO PROPEL GROWTH 144
7.8 OTHER ADVERTISING TYPES 145
8 ADTECH MARKET, BY ADVERTISING MEDIA 147
8.1 INTRODUCTION 148
8.1.1 ADVERTISING MEDIA: ADTECH MARKET DRIVERS 148
8.2 TELEVISION ADVERTISING 149
8.2.1 HIGH VIEWERSHIP OF TV CONTENT, PARTICULARLY IN LIVE EVENTS, SPORTS, AND PREMIUM SHOWS, TO DRIVE MARKET 149
8.3 RADIO ADVERTISING 150
8.3.1 RISE OF DIGITAL AUDIO PLATFORMS TO ENCOURAGE MARKET EXPANSION 150
8.4 PRINT ADVERTISING 151
8.4.1 MAGAZINES 152
- 8.4.1.1 Demand for tangible and visually engaging medium for advertisers to convey messages to propel growth 152
8.4.2 NEWSPAPER 153
- 8.4.2.1 Adoption of online and digital platforms for advertorials to encourage market expansion 153
8.5 OUTDOOR ADVERTISING 153
8.5.1 PUBLIC SIGNS 154
- 8.5.1.1 Public signs help advertisers convey messages to broad audience 154
8.5.2 BILLBOARDS 154
- 8.5.2.1 Need for large, eye-catching displays to create brand visibility and impact to drive growth 154
8.5.3 POSTERS 155
- 8.5.3.1 Growing trend toward using eco-friendly materials and energy-efficient lighting to convey messages to drive demand for posters 155
8.6 DIGITAL ADVERTISING 155
8.6.1 DISPLAY AND MOBILE ADVERTISING 156
- 8.6.1.1 Adoption of smartphones and increasing screentime on mobile devices to drive growth 156
8.6.2 SEARCH ENGINE ADVERTISING 156
- 8.6.2.1 Focus on enabling unparalleled reach and precision bidding on specific keywords to fuel growth 156
8.6.3 SOCIAL MEDIA ADVERTISING 157
- 8.6.3.1 Extensive use of digital marketing platforms for interactive and visually engaging content to drive growth 157
9 ADTECH MARKET, BY VERTICAL 158
9.1 INTRODUCTION 159
9.1.1 VERTICALS: ADTECH MARKET DRIVERS 159
9.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 161
9.2.1 EMERGENCE OF AI AND ML FOR PREDICTIVE ANALYTICS AND CHATBOT-DRIVEN CUSTOMER INTERACTIONS TO DRIVE DEMAND 161
9.3 MEDIA & ENTERTAINMENT 162
9.3.1 ADOPTION OF OTT PLATFORMS BY CONSUMERS TO FOSTER GROWTH 162
9.4 RETAIL & ECOMMERCE 163
9.4.1 SHIFT IN CONSUMER BEHAVIOR TOWARD ONLINE SHOPPING TO DRIVE DEMAND FOR ADTECH SOLUTIONS IN RETAIL & ECOMMERCE INDUSTRY 163
9.5 HEALTHCARE & LIFE SCIENCES 164
9.5.1 NEED FOR FACILITATING PERSONALIZED HEALTHCARE INFORMATION AND IMPROVING OVERALL PATIENT EXPERIENCE TO PROPEL GROWTH 164
9.6 TRAVEL & HOSPITALITY 165
9.6.1 RELIANCE OF TRAVELERS ON SMARTPHONES TO DRIVE ADOPTION OF VIDEO ADVERTISING IN TRAVEL & HOSPITALITY SECTOR 165
9.7 MANUFACTURING 166
9.7.1 STRONG EMPHASIS ON SUSTAINABILITY AND ECO-FRIENDLY ADVERTISING TO DRIVE POPULARITY OF ADTECH SOLUTIONS IN MANUFACTURING SECTOR 166
9.8 TELECOM 167
9.8.1 FOCUS ON FACILITATING SEAMLESS DELIVERY OF HIGH-QUALITY VIDEO ADS AND AUGMENTED REALITY EXPERIENCES TO FUEL MARKET 167
9.9 TRANSPORTATION & LOGISTICS 168
9.9.1 ADOPTION OF ADTECH SOLUTIONS IN TRANSPORTATION & LOGISTICS INDUSTRY HELPS ADDRESS SUSTAINABILITY CONCERNS 168
9.10 FOOD & BEVERAGES 169
9.10.1 RISING POPULARITY OF FOOD DELIVERY APPS TO DRIVE ADOPTION OF ADTECH SOLUTIONS IN FOOD & BEVERAGES SECTOR 169
9.11 OTHER VERTICALS 170
10 ADTECH MARKET, BY REGION 172
10.1 INTRODUCTION 173
10.2 NORTH AMERICA 174
10.2.1 NORTH AMERICA: ADTECH MARKET DRIVERS 174
10.2.2 NORTH AMERICA: RECESSION IMPACT 175
10.2.3 US 182
- 10.2.3.1 Growing emphasis on data-driven advertising strategies to contribute to market growth 182
10.2.4 CANADA 182
- 10.2.4.1 Strong economic stability and growing digital landscape to encourage market expansion 182
10.3 EUROPE 183
10.3.1 EUROPE: ADTECH MARKET DRIVERS 183
10.3.2 EUROPE: RECESSION IMPACT 183
10.3.3 UK 190
- 10.3.3.1 Adoption of sustainable and ethical advertising practices to propel growth 190
10.3.4 GERMANY 191
- 10.3.4.1 Robust economy and large population of internet users to spur growth 191
10.3.5 FRANCE 191
- 10.3.5.1 Stringent data privacy regulations such as GDPR to influence market growth 191
10.3.6 SPAIN 191
- 10.3.6.1 Demand for advertising strategies that provide human touch to propel market 191
10.3.7 ITALY 192
- 10.3.7.1 Heavy investments in data analytics and AI to deliver tailored content to contribute to market expansion 192
10.3.8 REST OF EUROPE 192
10.4 ASIA PACIFIC 193
10.4.1 ASIA PACIFIC: ADTECH MARKET DRIVERS 193
10.4.2 ASIA PACIFIC: RECESSION IMPACT 193
10.4.3 CHINA 202
- 10.4.3.1 Robust government policies for technological innovation to fuel market 202
10.4.4 JAPAN 202
- 10.4.4.1 Emphasis on high-quality content and aesthetics to drive market 202
10.4.5 INDIA 202
- 10.4.5.1 Focus on video advertising and integration of vernacular languages to propel growth 202
10.4.6 SOUTH KOREA 203
- 10.4.6.1 Adoption of AR and VR for immersive advertising experiences to boost growth 203
10.4.7 AUSTRALIA & NEW ZEALAND 203
- 10.4.7.1 Demand for data security and transparency from tech-savvy consumers to fuel growth 203
10.4.8 ASEAN COUNTRIES 203
- 10.4.8.1 Popularity of eCommerce and government’s push for digitalization to propel growth 203
10.4.9 REST OF ASIA PACIFIC 204
10.5 MIDDLE EAST & AFRICA 204
10.5.1 MIDDLE EAST & AFRICA: ADTECH MARKET DRIVERS 204
10.5.2 MIDDLE EAST & AFRICA: RECESSION IMPACT 205
10.5.3 UAE 211
- 10.5.3.1 Focus on adopting cutting-edge advertising technologies to drive growth 211
10.5.4 SAUDI ARABIA 212
- 10.5.4.1 Growing emphasis on online sales and customer engagement to boost growth 212
10.5.5 QATAR 212
- 10.5.5.1 Demand for culturally relevant content and eCommerce expansion to drive growth 212
10.5.6 SOUTH AFRICA 212
- 10.5.6.1 Active involvement of institutes and government with advertising technologies to drive growth 212
10.5.7 REST OF THE MIDDLE EAST & AFRICA 212
10.6 LATIN AMERICA 213
10.6.1 LATIN AMERICA: ADTECH MARKET DRIVERS 213
10.6.2 LATIN AMERICA: RECESSION IMPACT 213
10.6.3 BRAZIL 220
- 10.6.3.1 Government’s strategies to prioritize culturally relevant and localized content to foster growth 220
10.6.4 MEXICO 221
- 10.6.4.1 Robust government initiatives for technological developments to encourage market expansion 221
10.6.5 ARGENTINA 221
- 10.6.5.1 Growing digital advertising landscape to fuel market growth 221
10.6.6 REST OF LATIN AMERICA 221
11 COMPETITIVE LANDSCAPE 222
11.1 OVERVIEW 222
11.2 STRATEGIES ADOPTED BY KEY PLAYERS 222
11.3 REVENUE ANALYSIS 225
11.3.1 BUSINESS SEGMENT REVENUE ANALYSIS 225
11.4 MARKET SHARE ANALYSIS 226
11.5 BRAND/PRODUCT COMPARATIVE ANALYSIS IN ADTECH MARKET 227
11.5.1 COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS 227
11.6 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022 230
11.6.1 STARS 230
11.6.2 EMERGING LEADERS 230
11.6.3 PERVASIVE PLAYERS 230
11.6.4 PARTICIPANTS 230
11.6.5 COMPANY FOOTPRINT 232
11.7 START-UP/SME EVALUATION MATRIX 233
11.7.1 PROGRESSIVE COMPANIES 233
11.7.2 RESPONSIVE COMPANIES 233
11.7.3 DYNAMIC COMPANIES 233
11.7.4 STARTING BLOCKS 234
11.7.5 COMPETITIVE BENCHMARKING 235
11.8 VALUATION AND FINANCIAL METRICS OF KEY ADTECH VENDORS 236
11.9 COMPETITIVE SCENARIO AND TRENDS 237
11.9.1 PRODUCT LAUNCHES/ENHANCEMENTS 237
11.9.2 DEALS 239
12 COMPANY PROFILES 242
12.1 INTRODUCTION 242
12.2 KEY PLAYERS 242
12.2.1 META 242
12.2.2 GOOGLE 247
12.2.3 AMAZON 251
12.2.4 ADOBE 256
12.2.5 YAHOO 260
12.2.6 ZETA 264
12.3 OTHER KEY PLAYERS 267
12.3.1 MICROSOFT 267
12.3.2 CELTRA 267
12.3.3 BASIS TECHNOLOGIES 268
12.3.4 LUNA 268
12.3.5 NEXTROLL 269
12.3.6 QUANTCAST 269
12.3.7 CRITEO 270
12.3.8 AFFLE 270
12.3.9 INMOBI 271
12.3.10 DEMANDBASE 271
12.3.11 THE TRADE DESK 272
12.3.12 ADFORM 272
12.3.13 EQUATIV 273
12.3.14 ILLUMIN 273
12.3.15 TREMOR INTERNATIONAL 274
12.3.16 INNOVID 274
12.3.17 MEDIAOCEAN 275
12.3.18 DOUBLEVERIFY 275
12.3.19 MAGNITE 276
12.4 START-UPS/SMES 276
12.4.1 COPY.AI 276
12.4.2 NICKELYTICS 277
12.4.3 C WIRE 277
12.4.4 CAVAI 278
12.4.5 TITAN DIGITAL 278
12.4.6 GLIMPSE PROTOCOL 279
12.4.7 STACKADAPT 279
12.4.8 COSMOSE AI 280
12.4.9 VIDSY 280
12.4.10 LINKBY 281
13 ADJACENT AND RELATED MARKETS 282
13.1 INTRODUCTION 282
13.2 APP ANALYTICS MARKET 282
13.2.1 MARKET DEFINITION 282
13.2.2 MARKET OVERVIEW 282
- 13.2.2.1 App analytics market, by offering 283
- 13.2.2.2 App analytics market, by type 283
- 13.2.2.3 App analytics market, by vertical 284
- 13.2.2.4 App analytics market, by region 285
13.3 MOBILE APPS AND WEB ANALYTICS MARKET 286
13.3.1 MARKET DEFINITION 286
13.3.2 MARKET OVERVIEW 286
- 13.3.2.1 Mobile apps and web analytics market, by component 287
- 13.3.2.2 Mobile apps and web analytics market, by organization size 287
- 13.3.2.3 Mobile apps and web analytics market, by deployment mode 288
- 13.3.2.4 Mobile apps and web analytics market, by application 289
- 13.3.2.5 Mobile apps and web analytics market, by region 290
14 APPENDIX 292
14.1 DISCUSSION GUIDE 292
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 298
14.3 CUSTOMIZATION OPTIONS 300
14.4 RELATED REPORTS 300
14.5 AUTHOR DETAILS 301
TABLE 1 PRIMARY INTERVIEWS TABLE 2 FACTOR ANALYSIS TABLE 3 RECESSION IMPACT TABLE 4 ADTECH MARKET SIZE AND GROWTH RATE, 2019-2022 (USD BILLION, Y-O-Y %) TABLE 5 ADTECH MARKET SIZE AND GROWTH RATE, 2023-2030 (USD BILLION, Y-O-Y %) TABLE 6 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS TABLE 7 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS TABLE 8 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS TABLE 9 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS TABLE 10 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS TABLE 11 ROLE OF PLAYERS IN MARKET ECOSYSTEM TABLE 12 PATENTS FILED, 2013-2023 TABLE 13 TOP 20 PATENT OWNERS IN ADTECH MARKET, 2013-2023 TABLE 14 LIST OF PATENTS IN ADTECH MARKET, 2023 TABLE 15 SHORT-TERM ROADMAP, 2023-2025 TABLE 16 MID-TERM ROADMAP, 2026-2028 TABLE 17 LONG-TERM ROADMAP, 2029-2030 TABLE 18 INDICATIVE PRICING ANALYSIS, BY ADTECH VENDORS TABLE 19 DETAILED LIST OF KEY CONFERENCES AND EVENTS, 2023-2024 TABLE 20 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS TABLE 21 KEY BUYING CRITERIA FOR TOP THREE VERTICALS TABLE 22 ADTECH MARKET, BY OFFERING, 2019-2022 (USD BILLION) TABLE 23 ADTECH MARKET, BY OFFERING, 2023-2030 (USD BILLION) TABLE 24 ADTECH MARKET, BY SOLUTION, 2019-2022 (USD BILLION) TABLE 25 ADTECH MARKET, BY SOLUTION, 2023-2030 (USD BILLION) TABLE 26 DSPS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 27 DSPS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 28 SSPS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 29 SSPS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 30 AD NETWORKS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 31 AD NETWORKS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 32 DMPS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 33 DMPS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 34 ATDS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 35 ATDS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 36 AD EXCHANGE PLATFORMS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 37 AD EXCHANGE PLATFORMS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 38 AD CREATIVE AND PRODUCTION TOOLS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 39 AD CREATIVE AND PRODUCTION TOOLS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 40 AD ANALYTICS AND ATTRIBUTION PLATFORMS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 41 AD ANALYTICS AND ATTRIBUTION PLATFORMS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 42 AD VERIFICATION AND BRAND SAFETY: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 43 AD VERIFICATION AND BRAND SAFETY: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 44 OTHER SOLUTIONS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 45 OTHER SOLUTIONS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 46 ADTECH MARKET, BY SERVICE, 2019-2022 (USD BILLION) TABLE 47 ADTECH MARKET, BY SERVICE, 2023-2030 (USD BILLION) TABLE 48 ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD BILLION) TABLE 49 ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023-2030 (USD BILLION) TABLE 50 PROFESSIONAL SERVICES: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 51 PROFESSIONAL SERVICES: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 52 TRAINING & CONSULTING SERVICES: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 53 TRAINING & CONSULTING SERVICES: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 54 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 55 SYSTEM INTEGRATION & IMPLEMENTATION SERVICES: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 56 SUPPORT & MAINTENANCE SERVICES: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 57 SUPPORT & MAINTENANCE SERVICES: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 58 MANAGED SERVICES: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 59 MANAGED SERVICES: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 60 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019-2022 (USD BILLION) TABLE 61 ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023-2030 (USD BILLION) TABLE 62 CLOUD: ADTECH SOLUTIONS MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 63 CLOUD: ADTECH SOLUTIONS MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 64 ON-PREMISES: ADTECH SOLUTIONS MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 65 ON-PREMISES: ADTECH SOLUTIONS MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 66 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019-2022 (USD BILLION) TABLE 67 ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023-2030 (USD BILLION) TABLE 68 DESKTOP: ADTECH SOLUTIONS MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 69 DESKTOP: ADTECH SOLUTIONS MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 70 MOBILE: ADTECH SOLUTIONS MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 71 MOBILE: ADTECH SOLUTIONS MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 72 ADTECH MARKET, BY ADVERTISING TYPE, 2019-2022 (USD BILLION) TABLE 73 ADTECH MARKET, BY ADVERTISING TYPE, 2023-2030 (USD BILLION) TABLE 74 PROGRAMMATIC ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 75 PROGRAMMATIC ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 76 SEARCH ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 77 SEARCH ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 78 DISPLAY ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 79 DISPLAY ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 80 MOBILE ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 81 MOBILE ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 82 EMAIL ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 83 EMAIL ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 84 NATIVE ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 85 NATIVE ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 86 OTHER ADVERTISING TYPES: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 87 OTHER ADVERTISING TYPES: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 88 ADTECH MARKET, BY ADVERTISING MEDIA, 2019-2022 (USD BILLION) TABLE 89 ADTECH MARKET, BY ADVERTISING MEDIA, 2023-2030 (USD BILLION) TABLE 90 TELEVISION ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 91 TELEVISION ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 92 RADIO ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 93 RADIO ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 94 PRINT ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 95 PRINT ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 96 OUTDOOR ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 97 OUTDOOR ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 98 DIGITAL ADVERTISING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 99 DIGITAL ADVERTISING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 100 ADTECH MARKET, BY VERTICAL, 2019-2022 (USD BILLION) TABLE 101 ADTECH MARKET, BY VERTICAL, 2023-2030 (USD BILLION) TABLE 102 BANKING, FINANCIAL SERVICES, AND INSURANCE: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 103 BANKING, FINANCIAL SERVICES, AND INSURANCE: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 104 MEDIA & ENTERTAINMENT: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 105 MEDIA & ENTERTAINMENT: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 106 RETAIL & ECOMMERCE: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 107 RETAIL & ECOMMERCE: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 108 HEALTHCARE & LIFE SCIENCES: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 109 HEALTHCARE & LIFE SCIENCES: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 110 TRAVEL & HOSPITALITY: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 111 TRAVEL & HOSPITALITY: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 112 MANUFACTURING: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 113 MANUFACTURING: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 114 TELECOM: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 115 TELECOM: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 116 TRANSPORTATION & LOGISTICS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 117 TRANSPORTATION & LOGISTICS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 118 FOOD & BEVERAGES: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 119 FOOD & BEVERAGES: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 120 OTHER VERTICALS: ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 121 OTHER VERTICALS: ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 122 ADTECH MARKET, BY REGION, 2019-2022 (USD BILLION) TABLE 123 ADTECH MARKET, BY REGION, 2023-2030 (USD BILLION) TABLE 124 NORTH AMERICA: ADTECH MARKET, BY OFFERING, 2019-2022 (USD BILLION) TABLE 125 NORTH AMERICA: ADTECH MARKET, BY OFFERING, 2023-2030 (USD BILLION) TABLE 126 NORTH AMERICA: ADTECH MARKET, BY SOLUTION, 2019-2022 (USD BILLION) TABLE 127 NORTH AMERICA: ADTECH MARKET, BY SOLUTION, 2023-2030 (USD BILLION) TABLE 128 NORTH AMERICA: ADTECH MARKET, BY SERVICE, 2019-2022 (USD BILLION) TABLE 129 NORTH AMERICA: ADTECH MARKET, BY SERVICE, 2023-2030 (USD BILLION) TABLE 130 NORTH AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD BILLION) TABLE 131 NORTH AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023-2030 (USD BILLION) TABLE 132 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019-2022 (USD BILLION) TABLE 133 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023-2030 (USD BILLION) TABLE 134 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019-2022 (USD BILLION) TABLE 135 NORTH AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023-2030 (USD BILLION) TABLE 136 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019-2022 (USD BILLION) TABLE 137 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023-2030 (USD BILLION) TABLE 138 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019-2022 (USD BILLION) TABLE 139 NORTH AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023-2030 (USD BILLION) TABLE 140 NORTH AMERICA: ADTECH MARKET, BY VERTICAL, 2019-2022 (USD BILLION) TABLE 141 NORTH AMERICA: ADTECH MARKET, BY VERTICAL, 2023-2030 (USD BILLION) TABLE 142 NORTH AMERICA: ADTECH MARKET, BY COUNTRY, 2019-2022 (USD BILLION) TABLE 143 NORTH AMERICA: ADTECH MARKET, BY COUNTRY, 2023-2030 (USD BILLION) TABLE 144 EUROPE: ADTECH MARKET, BY OFFERING, 2019-2022 (USD BILLION) TABLE 145 EUROPE: ADTECH MARKET, BY OFFERING, 2023-2030 (USD BILLION) TABLE 146 EUROPE: ADTECH MARKET, BY SOLUTION, 2019-2022 (USD BILLION) TABLE 147 EUROPE: ADTECH MARKET, BY SOLUTION, 2023-2030 (USD BILLION) TABLE 148 EUROPE: ADTECH MARKET, BY SERVICE, 2019-2022 (USD BILLION) TABLE 149 EUROPE: ADTECH MARKET, BY SERVICE, 2023-2030 (USD BILLION) TABLE 150 EUROPE: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD BILLION) TABLE 151 EUROPE: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023-2030 (USD BILLION) TABLE 152 EUROPE: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019-2022 (USD BILLION) TABLE 153 EUROPE: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023-2030 (USD BILLION) TABLE 154 EUROPE: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019-2022 (USD BILLION) TABLE 155 EUROPE: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023-2030 (USD BILLION) TABLE 156 EUROPE: ADTECH MARKET, BY ADVERTISING TYPE, 2019-2022 (USD BILLION) TABLE 157 EUROPE: ADTECH MARKET, BY ADVERTISING TYPE, 2023-2030 (USD BILLION) TABLE 158 EUROPE: ADTECH MARKET, BY ADVERTISING MEDIA, 2019-2022 (USD BILLION) TABLE 159 EUROPE: ADTECH MARKET, BY ADVERTISING MEDIA, 2023-2030 (USD BILLION) TABLE 160 EUROPE: ADTECH MARKET, BY VERTICAL, 2019-2022 (USD BILLION) TABLE 161 EUROPE: ADTECH MARKET, BY VERTICAL, 2023-2030 (USD BILLION) TABLE 162 EUROPE: ADTECH MARKET, BY COUNTRY, 2019-2022 (USD BILLION) TABLE 163 EUROPE: ADTECH MARKET, BY COUNTRY, 2023-2030 (USD BILLION) TABLE 164 ASIA PACIFIC: ADTECH MARKET, BY OFFERING, 2019-2022 (USD BILLION) TABLE 165 ASIA PACIFIC: ADTECH MARKET, BY OFFERING, 2023-2030 (USD BILLION) TABLE 166 ASIA PACIFIC: ADTECH MARKET, BY SOLUTION, 2019-2022 (USD BILLION) TABLE 167 ASIA PACIFIC: ADTECH MARKET, BY SOLUTION, 2023-2030 (USD BILLION) TABLE 168 ASIA PACIFIC: ADTECH MARKET, BY SERVICE, 2019-2022 (USD BILLION) TABLE 169 ASIA PACIFIC: ADTECH MARKET, BY SERVICE, 2023-2030 (USD BILLION) TABLE 170 ASIA PACIFIC: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD BILLION) TABLE 171 ASIA PACIFIC: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023-2030 (USD BILLION) TABLE 172 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019-2022 (USD BILLION) TABLE 173 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023-2030 (USD BILLION) TABLE 174 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019-2022 (USD BILLION) TABLE 175 ASIA PACIFIC: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023-2030 (USD BILLION) TABLE 176 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING TYPE, 2019-2022 (USD BILLION) TABLE 177 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING TYPE, 2023-2030 (USD BILLION) TABLE 178 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING MEDIA, 2019-2022 (USD BILLION) TABLE 179 ASIA PACIFIC: ADTECH MARKET, BY ADVERTISING MEDIA, 2023-2030 (USD BILLION) TABLE 180 ASIA PACIFIC: ADTECH MARKET, BY VERTICAL, 2019-2022 (USD BILLION) TABLE 181 ASIA PACIFIC: ADTECH MARKET, BY VERTICAL, 2023-2030 (USD BILLION) TABLE 182 ASIA PACIFIC: ADTECH MARKET, BY COUNTRY, 2019-2022 (USD BILLION) TABLE 183 ASIA PACIFIC: ADTECH MARKET, BY COUNTRY, 2023-2030 (USD BILLION) TABLE 184 ASIA PACIFIC: ADTECH MARKET, BY ASEAN COUNTRY, 2019-2022 (USD BILLION) TABLE 185 ASIA PACIFIC: ADTECH MARKET, BY ASEAN COUNTRY, 2023-2030 (USD BILLION) TABLE 186 MIDDLE EAST & AFRICA: ADTECH MARKET, BY OFFERING, 2019-2022 (USD BILLION) TABLE 187 MIDDLE EAST & AFRICA: ADTECH MARKET, BY OFFERING, 2023-2030 (USD BILLION) TABLE 188 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SOLUTION, 2019-2022 (USD BILLION) TABLE 189 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SOLUTION, 2023-2030 (USD BILLION) TABLE 190 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SERVICE, 2019-2022 (USD BILLION) TABLE 191 MIDDLE EAST & AFRICA: ADTECH MARKET, BY SERVICE, 2023-2030 (USD BILLION) TABLE 192 MIDDLE EAST & AFRICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD BILLION) TABLE 193 MIDDLE EAST & AFRICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023-2030 (USD BILLION) TABLE 194 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019-2022 (USD BILLION) TABLE 195 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023-2030 (USD BILLION) TABLE 196 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019-2022 (USD BILLION) TABLE 197 MIDDLE EAST & AFRICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023-2030 (USD BILLION) TABLE 198 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019-2022 (USD BILLION) TABLE 199 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023-2030 (USD BILLION) TABLE 200 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019-2022 (USD BILLION) TABLE 201 MIDDLE EAST & AFRICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023-2030 (USD BILLION) TABLE 202 MIDDLE EAST & AFRICA: ADTECH MARKET, BY VERTICAL, 2019-2022 (USD BILLION) TABLE 203 MIDDLE EAST & AFRICA: ADTECH MARKET, BY VERTICAL, 2023-2030 (USD BILLION) TABLE 204 MIDDLE EAST & AFRICA: ADTECH MARKET, BY COUNTRY, 2019-2022 (USD BILLION) TABLE 205 MIDDLE EAST & AFRICA: ADTECH MARKET, BY COUNTRY, 2023-2030 (USD BILLION) TABLE 206 LATIN AMERICA: ADTECH MARKET, BY OFFERING, 2019-2022 (USD BILLION) TABLE 207 LATIN AMERICA: ADTECH MARKET, BY OFFERING, 2023-2030 (USD BILLION) TABLE 208 LATIN AMERICA: ADTECH MARKET, BY SOLUTION, 2019-2022 (USD BILLION) TABLE 209 LATIN AMERICA: ADTECH MARKET, BY SOLUTION, 2023-2030 (USD BILLION) TABLE 210 LATIN AMERICA: ADTECH MARKET, BY SERVICE, 2019-2022 (USD BILLION) TABLE 211 LATIN AMERICA: ADTECH MARKET, BY SERVICE, 2023-2030 (USD BILLION) TABLE 212 LATIN AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2019-2022 (USD BILLION) TABLE 213 LATIN AMERICA: ADTECH MARKET, BY PROFESSIONAL SERVICE, 2023-2030 (USD BILLION) TABLE 214 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2019-2022 (USD BILLION) TABLE 215 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY DEPLOYMENT MODE, 2023-2030 (USD BILLION) TABLE 216 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2019-2022 (USD BILLION) TABLE 217 LATIN AMERICA: ADTECH SOLUTIONS MARKET, BY MODE OF INTERFACE, 2023-2030 (USD BILLION) TABLE 218 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2019-2022 (USD BILLION) TABLE 219 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING TYPE, 2023-2030 (USD BILLION) TABLE 220 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2019-2022 (USD BILLION) TABLE 221 LATIN AMERICA: ADTECH MARKET, BY ADVERTISING MEDIA, 2023-2030 (USD BILLION) TABLE 222 LATIN AMERICA: ADTECH MARKET, BY VERTICAL, 2019-2022 (USD BILLION) TABLE 223 LATIN AMERICA: ADTECH MARKET, BY VERTICAL, 2023-2030 (USD BILLION) TABLE 224 LATIN AMERICA: ADTECH MARKET, BY COUNTRY, 2019-2022 (USD BILLION) TABLE 225 LATIN AMERICA: ADTECH MARKET, BY COUNTRY, 2023-2030 (USD BILLION) TABLE 226 OVERVIEW OF STRATEGIES ADOPTED BY KEY PLAYERS TABLE 227 ADTECH MARKET: INTENSITY OF COMPETITIVE RIVALRY TABLE 228 COMPARATIVE ANALYSIS OF TRENDING ADTECH PRODUCTS TABLE 229 COMPARATIVE ANALYSIS OF OTHER ADTECH PRODUCTS TABLE 230 OVERALL PRODUCT FOOTPRINT FOR KEY PLAYERS, 2022 TABLE 231 OVERALL PRODUCT FOOTPRINT FOR OTHER KEY PLAYERS, 2022 TABLE 232 DETAILED LIST OF KEY START-UPS/SMES TABLE 233 OVERALL PRODUCT FOOTPRINT FOR START-UPS/SMES, 2022 TABLE 234 PRODUCT LAUNCHES/ENHANCEMENTS, 2022-2023 TABLE 235 DEALS, 2021-2023 TABLE 236 META: BUSINESS OVERVIEW TABLE 237 META: PRODUCTS/SOLUTIONS/SERVICES OFFERED TABLE 238 META: PRODUCT LAUNCHES/ENHANCEMENTS TABLE 239 META: DEALS TABLE 240 GOOGLE: BUSINESS OVERVIEW TABLE 241 GOOGLE: PRODUCTS/SOLUTIONS/SERVICES OFFERED TABLE 242 GOOGLE: PRODUCT LAUNCHES/ENHANCEMENTS TABLE 243 AMAZON: BUSINESS OVERVIEW TABLE 244 AMAZON: PRODUCTS/SOLUTIONS/SERVICES OFFERED TABLE 245 AMAZON: PRODUCT LAUNCHES/ENHANCEMENTS TABLE 246 AMAZON: DEALS TABLE 247 ADOBE: BUSINESS OVERVIEW TABLE 248 ADOBE: PRODUCTS/SOLUTIONS/SERVICES OFFERED TABLE 249 ADOBE: PRODUCT LAUNCHES/ENHANCEMENTS TABLE 250 ADOBE: DEALS TABLE 251 YAHOO: BUSINESS OVERVIEW TABLE 252 YAHOO: PRODUCTS/SOLUTIONS/SERVICES OFFERED TABLE 253 YAHOO: PRODUCT LAUNCHES/ENHANCEMENTS TABLE 254 YAHOO: DEALS TABLE 255 ZETA: BUSINESS OVERVIEW TABLE 256 ZETA: PRODUCTS/SOLUTIONS/SERVICES OFFERED TABLE 257 ZETA: PRODUCT LAUNCHES/ENHANCEMENTS TABLE 258 ZETA: DEALS TABLE 259 APP ANALYTICS MARKET, BY OFFERING, 2017-2022 (USD MILLION) TABLE 260 APP ANALYTICS MARKET, BY OFFERING, 2023-2028 (USD MILLION) TABLE 261 APP ANALYTICS MARKET, BY TYPE, 2017-2022 (USD MILLION) TABLE 262 APP ANALYTICS MARKET, BY TYPE, 2023-2028 (USD MILLION) TABLE 263 APP ANALYTICS MARKET, BY VERTICAL, 2017-2022 (USD MILLION) TABLE 264 APP ANALYTICS MARKET, BY VERTICAL, 2023-2028 (USD MILLION) TABLE 265 APP ANALYTICS MARKET, BY REGION, 2017-2022 (USD MILLION) TABLE 266 APP ANALYTICS MARKET, BY REGION, 2023-2028 (USD MILLION) TABLE 267 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2016-2021 (USD MILLION) TABLE 268 MOBILE APPS AND WEB ANALYTICS MARKET, BY COMPONENT, 2022-2027 (USD MILLION) TABLE 269 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2016-2021 (USD MILLION) TABLE 270 MOBILE APPS AND WEB ANALYTICS MARKET, BY ORGANIZATION SIZE, 2022-2027 (USD MILLION) TABLE 271 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2016-2021 (USD MILLION) TABLE 272 MOBILE APPS AND WEB ANALYTICS MARKET, BY DEPLOYMENT MODE, 2022-2027 (USD MILLION) TABLE 273 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2016-2021 (USD MILLION) TABLE 274 MOBILE APPS AND WEB ANALYTICS MARKET, BY APPLICATION, 2022-2027 (USD MILLION) TABLE 275 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2016-2021 (USD MILLION) TABLE 276 MOBILE APPS AND WEB ANALYTICS MARKET, BY REGION, 2022-2027 (USD MILLION)
FIGURE 1 ADTECH MARKET: RESEARCH DESIGN FIGURE 2 DATA TRIANGULATION FIGURE 3 ADTECH MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES FIGURE 4 ADTECH MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 1, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES FIGURE 5 ADTECH MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 2, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES FIGURE 6 ADTECH MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 3, BOTTOM-UP (SUPPLY-SIDE): COLLECTIVE REVENUE FROM ALL SOLUTIONS/SERVICES FIGURE 7 ADTECH MARKET SIZE ESTIMATION METHODOLOGY - APPROACH 4, BOTTOM-UP (DEMAND-SIDE): SHARE OF ADTECH SOLUTIONS AND SERVICES THROUGH OVERALL SPENDING FIGURE 8 SOLUTIONS SEGMENT TO DOMINATE MARKET IN 2023 FIGURE 9 DSPS SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023 FIGURE 10 ON-PREMISES SEGMENT TO DOMINATE MARKET IN 2023 FIGURE 11 DESKTOP SEGMENT TO DOMINATE ADTECH SOLUTIONS MARKET IN 2023 FIGURE 12 PROFESSIONAL SERVICES SEGMENT TO DOMINATE MARKET IN 2023 FIGURE 13 SYSTEM INTEGRATION & IMPLEMENTATION SEGMENT TO LEAD MARKET IN 2023 FIGURE 14 PROGRAMMATIC ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST MARKET IN 2023 FIGURE 15 TELEVISION ADVERTISING SEGMENT TO ACCOUNT FOR LARGEST SHARE IN 2023 FIGURE 16 BFSI SEGMENT TO GROW AT HIGHEST CAGR IN 2023 FIGURE 17 ASIA PACIFIC TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD FIGURE 18 INCREASING DEMAND FOR DATA-INFORMED MARKETING STRATEGIES TO DRIVE MARKET GROWTH FIGURE 19 ADTECH MARKET TO WITNESS MINOR DECLINE IN Y-O-Y GROWTH IN 2023 FIGURE 20 NATIVE ADVERTISING SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD FIGURE 21 SOLUTIONS AND MEDIA & ENTERTAINMENT SEGMENTS TO ACCOUNT FOR SIGNIFICANT SHARE IN 2023 FIGURE 22 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE IN 2023 FIGURE 23 ADTECH MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FIGURE 24 ADTECH MARKET ARCHITECTURE FIGURE 25 ECOSYSTEM MAP FIGURE 26 NUMBER OF PATENTS GRANTED, 2013-2023 FIGURE 27 TOP TEN PATENT APPLICANTS, 2013-2023 FIGURE 28 REGIONAL ANALYSIS OF PATENTS GRANTED, 2023 FIGURE 29 ADTECH MARKET: SUPPLY CHAIN ANALYSIS FIGURE 30 TECHNOLOGY ROADMAP FOR ADTECH MARKET UNTIL 2030 FIGURE 31 AVERAGE SELLING PRICE TRENDS OF KEY COMPANIES FIGURE 32 ADTECH MARKET EVOLUTION FIGURE 33 TRENDS/DISRUPTIONS IMPACTING BUYERS/CUSTOMERS FIGURE 34 PORTER’S FIVE FORCES ANALYSIS FIGURE 35 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR TOP THREE VERTICALS FIGURE 36 KEY BUYING CRITERIA FOR TOP THREE VERTICALS FIGURE 37 SERVICES SEGMENT TO REGISTER HIGHER CAGR DURING FORECAST PERIOD FIGURE 38 DATA MANAGEMENT PLATFORMS (DMPS) SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD FIGURE 39 MANAGED SERVICES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD FIGURE 40 TRAINING & CONSULTING SERVICES TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD FIGURE 41 ON-PREMISES SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD FIGURE 42 MOBILE SEGMENT TO GROW AT HIGHER CAGR DURING FORECAST PERIOD FIGURE 43 NATIVE ADVERTISING SEGMENT TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD FIGURE 44 DIGITAL ADVERTISING SEGMENT TO WITNESS HIGHEST GROWTH RATE DURING FORECAST PERIOD FIGURE 45 BFSI SEGMENT TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD FIGURE 46 ASIA PACIFIC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD FIGURE 47 INDIA TO WITNESS HIGHEST GROWTH DURING FORECAST PERIOD FIGURE 48 NORTH AMERICA: MARKET SNAPSHOT FIGURE 49 ASIA PACIFIC: MARKET SNAPSHOT FIGURE 50 BUSINESS SEGMENT REVENUE ANALYSIS, 2020-2022 (USD BILLION) FIGURE 51 MARKET SHARE ANALYSIS FOR KEY PLAYERS, 2022 FIGURE 52 COMPANY EVALUATION MATRIX FOR KEY PLAYERS, 2022 FIGURE 53 START-UP/SME EVALUATION MATRIX, 2022 FIGURE 54 FINANCIAL METRICS OF KEY ADTECH VENDORS FIGURE 55 YTD PRICE TOTAL RETURN AND STOCK BETA OF KEY ADTECH VENDORS FIGURE 56 META: COMPANY SNAPSHOT FIGURE 57 GOOGLE: COMPANY SNAPSHOT FIGURE 58 AMAZON: COMPANY SNAPSHOT FIGURE 59 ADOBE: COMPANY SNAPSHOT FIGURE 60 ZETA: COMPANY SNAPSHOT
